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Wearing shark socks that match with his shark face mask, White models one version of the coordinated face mask and sock set sold at Get Socked Up.
Get Socked exterior
The exterior of Get Socked Up in late October at the Santa Maria Town Center.
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With lively and colorful displays, White is hoping to create a fun atmosphere for families at Get Socked Up.
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There are no limits to the designs at Get Socked Up, with traditional patterns like stripes and polka dots along with fun options like dinosaurs, otters, mermaids and socks with catchy phrases.
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Jesse White's new store, Get Socked Up, will open in the Santa Maria Town Center on Thursday with an array of colorful socks.
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Those who buy a matching sock and face mask set at Get Socked Up can also grab a bottle of deodorizing spray to freshen up their mask after wearing it all day.
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Hoping to offer more than just the products that could be found at any chain retailer, White teamed up with local business Danielle's Soapery and Boutique to create a custom soap line for the store.
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Ready for the holiday shopping season, the Santa Maria Town Center's newest store Get Socked Up features an array of sock options from a variety of different brands.
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Get Socked Up owner Jesse White has been thinking of opening Santa Maria's first sock store for the past two years, with hopes of expanding to multiple locations in the future.
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As shoppers return to the Santa Maria Town Center to get a head start on their holiday purch…