Several of the Lompoc Valley's top wineries took center stage Friday for Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition.
Community members and visitors alike converged on the Lompoc Wine Ghetto for the campaign, which offered tastings and special pricing on wines from the Lompoc Valley and Sta. Rita Hills AVA.
The event, coordinated by the Lompoc Valley Chamber of Commerce and Visitors Bureau, aims to highlight and boost the local wine industry.
Sip Lompoc is held twice per year — once in May and once in November, the latter sandwiched between Thanksgiving and Small Business Saturday.
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Participants in Friday's Sip Lompoc event, in addition to the wine tastings, were given exclusive Sip Lompoc wine glasses, a reusable wine tote and vouchers to spend on qualifying wines and food.
The event benefits local nonprofit organizations, according to the Lompoc Chamber.
For more on the promotion, visit http://lompoc.com/sip-lompoc.html.
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A large group of friends pose for a picture at the Lompoc Wine Factory on Friday during Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition.
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Peter Hunken, owner and winemaker for Holus Bolus, talks about his wines Friday during Sip Lompoc, a wine-tasting promotion designed to highlight and boost the local wine industry.
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Angela Soleno and Athena the wine dog prepare for guests at Turiya Wines on Friday during Sip Lompoc, a wine-tasting promotion that included special pricing on wines from the Lompoc Valley and Sta. Rita Hills AVA.
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Ron Hirshman pours for Sip Lompoc guests at Sweetzer Vineyards on Friday during Sip Lompoc, a wine-tasting tradition sandwiched between Thanksgiving and Small Business Saturday.
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Ryan Nix talks to guests at Pali Wine Co. on Friday during Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition.
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Participants in Sip Lompoc pose for a picture at Fiddlehead Cellars Friday during Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition.
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Participants for Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition, receive wristbands at the start of the tour.
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Participants in the Sip of Lompoc received a swag bag. The wine-tasting promotion has become an annual Black Friday tradition.
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Jessica Clemons opens up another bottle at Fiddlehead Cellars on Friday during Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition.
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Lisa Liberati, owner of Sweetzer Vinyards, welcomes canine guests Friday during Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition.
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Christina Meraz pours for guests at Longoria Wines on Friday during Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition.
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Chelsie and Ryan Ackerman, with Chris Viruet enjoy themselves at Hangar 7 on Friday during Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition.
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Friends pose for a picture at Transcendence Wines on Friday during Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition.
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Tina Wika pours a sample at Transcendence Wines on Friday during Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition.
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Simonne Michelson serves a tasting at Zotovich on Friday during Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition.
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Nicole Hamilton serves at Zotovich on Friday during Sip Lompoc, a wine-tasting promotion that has become an annual Black Friday tradition.
