The Santa Maria Joint Union High School District's ship logo will sail away for good after administrators committed Wednesday to a districtwide rebranding effort that will be guided by consulting company Zeste Branding and Marketing.

Board members approved the contract for up to $75,000, to be paid for in district general funds, in a 5-0 vote.

"The company we’re hiring and the money we’re spending is not just to design the logo; it’s to identify what this district means and then to brand that so everybody in this community feels really good about it," board member Dominick Palera said.

Through our near 140 year history of covering the Santa Maria Valley our newspaper has seen many changes. Some more obvious than others. Our nameplate, however is the most visible part of our masthead.  And that nameplate has seen many changes over the years. Take a look at this history of our nameplate

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Santa Maria City Reporter

Originally from the Pacific Northwest, Laura Place covers city government, policy and elections in Santa Maria and Santa Barbara County. Follow her on Twitter @itslaurasplace

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