What happened to the illustrated movie poster? Where did it disappear to and why? 24x36 is a documentary that explores the world of illustrated movie poster art; the artists who create it, companies and studios that commission it, galleries that display it and collectors and fans who hang it. Through interviews with a number of key art personalities from the '70s and '80s, as well as many modern, alternative poster artists 24x36 aims to answer these questions.
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