Winery ordinance changes unveiled

Revisions result of talks with members of wine industry, concerned neighbors
2013-08-30T01:00:00Z 2014-03-19T23:34:16Z Winery ordinance changes unveiledJulian J. Ramos/ Santa Maria Times

Seeking recommendations and possible solutions from the public, county Long Range Planning staff unveiled conceptual changes to the existing winery ordinance Thursday night in Los Olivos.

At the forefront of the project, unanimously directed by the Board of Supervisors in 2011, are improvements to the current ordinance making the permitting process easier for new wineries and vintners, while trying to regulate increasingly popular special events.

The proposed changes presented in a nearly two-hour workshop are based on outreach and informal talks with members of the wine industry and concerned neighbors over the past year. The revisions are in draft stage, said facilitator Susan Klein-Rothschild, public information officer for the county Public Health Department.

“Nothing is done. This is early in the process,” she said to the crowd of about 50 in Stacy Hall at St. Mark’s-in-the-Valley Church.

County Planning and Development Director Glenn Russell said the preliminary proposals are meant to improve the winery permitting process and to make the process more efficient. Balancing the needs of many stakeholder groups is the biggest challenge, he said.

As proposed, the ordinance calls for a four-tiered permitting process ranging from a minimum of 2 acres of planted vineyards for Tier A to a minimum of 30 acres planted for Tier D. The current ordinance is a three-tiered matrix.

No tasting rooms and no winery visitors would be allowed in Tier A. Tasting rooms and up to 50 winery visitors at any one time would be permitted in tiers B through D. The 50-visitor maximum is one of the major changes from the existing ordinance, which allows 80 visitors.

Some speakers asked for the winery visitor maximum to be kept at 80.

Wes Hagen, winemaker at Clos Pepe Vineyards, said tasting rooms in Santa Barbara County during 2012 saw the biggest increase in visitors, 12.4 percent, in the country, and he noted 43 percent of wine sales are from the tasting rooms. Their operations should not be hampered, he said.

Santa Barbara County Vintners’ Association Executive Director Morgen McLaughlin said a proposed limit of up to 10 “members of the trade” at the Tier A level at one time on the property is too low and that lowering the visitor maximum from 80 to 50 would be a challenge to enforcement. She asked for a scale depending on size for visitors.

“Members of the trade” would be defined as “wine media, press, critics, wholesalers, agents, brokers and other people who are directly related to the business aspects of the winery.”

“Winery visitor” hours would be between 10 a.m. and 7 p.m. for all tiers.

Matt Allen, a lawyer who lives in Los Olivos, said 7 p.m. is an “unrealistic closing time.” He added the 50-visitor limit is arbitrary to make the maximum the same for all size properties and would be taking away income.

“Winery visitor” would be defined as “all persons visiting the winery structural development and/or vineyard on the winery premises such as members of the trade and/or public or private attendees at a tasting room, vineyard /winery tour, cooking class, winemaker dinner, wine club event, or other winery related activities. Persons attending a winery industry-wide event, visiting residences in agricultural activities not directly associated with the winery are not considered winery visitors.”

Special events, such as concerts, weddings and charitable gatherings, would be more strictly regulated.

Under the proposal, Tier C wineries would be able to hold up to eight special events per year with no more than 150 visitors. Tier D wineries would be allowed 12 special events with up to 200 visitors with flexible limits through Planning Department review.

On-site food preparation and service would be allowed on all tiers, except Tier A, but no menu service or restaurants would be permitted.

The proposed food rules are restrictive and vague, said Ben Vanantwerp, and “food in the stomach” prevents drunken driving.

A second public workshop to discuss and respond to comments from Thursday’s meeting is expected to be set in November — after the harvest and before the holidays, Klein-Rothschild said.

Copyright 2015 Santa Maria Times. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

(1) Comments

    Report Abuse
    AWGALAN - August 30, 2013 4:18 pm
    These rules negatively affect the future growth of winery revenue not to mention put a perpetual wrench into the overall winery visit experience for recurring and new wine lovers wanting to experience a free and open environment. After reading this article, I get the feeling a new “Winery Tsar” was hired by the county in order to police a business which has done absolutely nothing to warrant this type of stringent control being imposed by SB County. In my opinion, this is a modern day witch hunt of wineries.

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