Bakery to open in Lompoc’s wine ghetto

New Vineland Bread will be area’s first
2012-03-25T00:10:00Z Bakery to open in Lompoc’s wine ghettoBy Laurie Jervis / Contributing Writer Santa Maria Times

The Lompoc Ghetto, known by wine aficionados as a hot spot for good wine, soon will house a business of a different flavor — a commercial bakery founded by the owners of a Ghetto winery.

New Vineland Bread is a new project from the team behind New Vineland/Piedrasassi Wines: couples Peter and Amy Pastan, from Washington, D.C., and Melissa Sorongon and Sashi Moorman, both residents of Lompoc.

Under his company, September Consulting, managed by Sorongon, Moorman consults for other wineries, including Evening Land Vineyards, Sandhi Wines and Stolpman Vineyards.

Peter Pastan is chef and owner of Two Amys Pizzeria and Obelisk, the latter a small but elite eatery near Dupont Circle with “a serious bread program,” he said.

Pastan, New Vineland’s baker, Goleta resident Kate Heller, and Sorongon have in recent weeks put the custom made, wood-fired oven through its paces, utilizing two hot-burning woods — walnut and trunks from old grape vines — in an effort to “stabilize” it, Pastan said.

An optimal temperature and time for baking breads is between 550 and 575 degrees Fahrenheit, and about 15 minutes, he said. “It’s a slow process, heating it up. It will take a couple of months for the heat to equalize.”

A stone oven, Sorongon noted, is “very different from a regular, conventional oven — one that you just turn on and it goes straight up” to the required temperature. The oven was hand assembled in about three weeks “from the ground up” with a crew from Vermont’s Turtlerock Masonry Heat, and is made of bricks placed atop “platforms” of concrete. It contains insulation and a stucco finish, she added.

“We researched many ovens, and finally decided on one made in a traditional style” — one that best represents the artisan flavor of the company, Sorongon said.

The young crew members who assembled the oven inside the bakery, located behind the New Vineland/Piedrasassi Winery’ tasting room on East Chestnut Avenue, attracted curious employees from nearby businesses, she said.

“It inspired a true sense of community when people saw the oven being built — kind of like a barn raising.”

While the owners pursue the licensing required of a commercial bakery, Heller spends several hours each day baking loaf after loaf, experimenting with various flours, shapes and sizes.

Sorongon said this week that she hopes New Vineland Bread will be able to retail its products by late spring. In the meantime, Heller and Sorongon are “giving away our test breads” to contractors working in the Ghetto and those drawn to the bakery by the pungent odor of freshly baked breads.

The owners postponed their initial plan to sell to Santa Barbara County’s Farmers Markets or via various Community Supported Agriculture (CSA) organizations when they learned that vendors must source all their ingredients from within the county, Sorongon explained.

Not to be deterred, the couples switched gears and planted their own wheat at two local sites: on property across Ballard Canyon Road from Stolpman Vineyards, and on approximately eight acres of Hayes Ranch, on Sweeney Road.

The two properties differ from one another in that the Ballard Canyon Road land is warmer, and the Sweeney Road one cooler, Heller noted. She and the owners anticipate that the first wheat crop will be ready around August.

The various types of wheat plants growing will yield berries that will be milled on site and result in durum, spelt, rye, red wing, red fife and sonora flours, Sorongon said.

Pastan said he hopes to incorporate fresh pasta into New Vineland Bread’s product lineup.

The owners are delighted at being able to incorporate “as much ‘local’ as we can” into the bread company, Pastan said. He showed visitors buckets of spent barley from “Hoppy Poppy IPA,” made by Buellton’s Figueroa Mountain Brewery, and noted that the breads also contain walnuts sourced from a local orchard and local olive oils.

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