Kira Farrell has been named marketing and communications coordinator for Court Appointed Special Advocates (CASA) of Santa Barbara County.
Farrell's diverse background in nonprofits, fundraising and advocacy brings a new energy to CASA to help meet the goal of making sure every child in need has a volunteer by their side, according to a statement from the organization.
“Kira brings an enthusiasm and energy for our work that is positively contagious," said Executive Director Kim Colby Davis. "I love her commitment to advocacy and look forward to watching her use her creativity to help us find the volunteers that are so badly needed right now."
Farrell hopes to increase the number of volunteers CASA attracts by creating memorable and engaging social media posts, website content and other printed materials.
“It’s vital to tirelessly fight and never give up for the children who need our help,” Farrell said. “I know that my work will make a difference.”
Farrell earned a bachelor's degree in animal science from Cal Poly, where she was a cheerleader, athlete, sorority president and worked up to three jobs at a time.
“I'm looking forward to working with Kira to find the 120 volunteers we need this year," said Crystal Moreno, recruiting and outreach director. "She brings a high level of enthusiasm, coupled with a strong background in communications and marketing that will support our efforts in the community.”